About Us

Combining a love of great food and a passion for all things tech, Fridge of Plenty is our imagining of a modern grocery shop.

We sell entirely local, seasonal and sustainable produce - and we also hope that our online ordering, home delivery, food bundles and recipe kits offer ease, convenience and a great customer experience.

What sustainability means for us 

We strive for low food miles, minimal plastic and sustainability in everything we do. We source organic produce wherever possible because it’s better for the soil (no synthetic fertilisers), insects (minimal pesticides), animals (fewer antibiotics, better welfare) and humans. We want all the food we sell to be sustainable, nutritious and delicious.

We only stock sustainably-caught fish and low-intensity, high-welfare meat - and all of our meat is organically-reared if not certified (usually because the butcher is not organic). Much of our fresh produce is harvested to order to help minimise food waste, and we run the shop on 100% green electricity.

We are constantly looking for ways to improve and we'd love to talk sustainability if you want to pop in and have a chat.

Profit for purpose

We run Fridge of Plenty on profit-for-purpose principles. We have a triple lock written into our company constitution, which requires all decisions to balance profit with people and planet, and we have a pay ratio policy and offer employees ownership through shares. We minimise food waste, and we donate all unsold food to local people in need.