Our signature sustainably farmed heritage variety wholegrain Basmati rice. Sourced from a select group of farmers based in Haryana, India. Elegant and aromatic grains with a characteristically sweet and nutty flavour - our wholegrain Basmati makes other rice seem, well, ordinary. This perfectly cooked rice is ready-to-heat and can be on your table in under 2 minutes... super convenient, but really tasty too! Suitable for vegetarians and vegans. No artificial colours, flavours or preservatives.
Ingredients: Cooked Brown Basmati Rice (98%) (Water, Brown Basmati Rice), Vegetable oil (2%)
Nice Rice exists to create demand for a better rice industry - because when enough people demand 'better' that's what drives progress.
So what does a better rice industry look like? It starts with sustainable farming practices that cut methane emissions, preserve water resources and can boost farmers' livelihoods. But it's also about a better way of doing business - making sure farmers are treated fairly and behaving responsibly throughout the supply chain.